The likes and comments on our giveaway posts made us feel good, but they served a bigger purpose, too. You generate Instagram likes and comments. Much less if you’re already buying in bulk for other purposes. If you can create an Instagram post, you can launch a giveaway.Įnamel pins cost around $10 to $15 retail. It’s an absolute game changer if you don’t have a huge ad budget.Ĭheck out this giveaway from pin giveaways like this one work for organizations of all sizes because: But this strategy is for anyone who is trying to grow their following and generate awareness or revenue on Instagram. Sure, it’s not exactly a surprise that an enamel pin manufacture chose to give away enamel pins on Instagram. Why Instagram pin giveaways will work for you There aren't many marketing campaigns that can come close to that. Using the $25K revenue figure, that’s an ROI of $62 for every $1 invested. But since that was our main growth activity, we can safely attribute much of the growth to these giveaways.Įach pin we gave away had a retail cost of around $10. It’s difficult to determine which Instagram customers came to us specifically because of contests. During that 18 month span, we brought 104K visitors to our website from Instagram, and those visitors bought $25K worth of product. We saw a couple of exciting secondary effects from our Instagram giveaways, too. But that wasn’t all we were also getting hundreds of likes and dozens of comments on our giveaway posts-about 2x to 10x our other organic posts. The contests brought an incredible return on our investment. Urgency motivates action, so we gave people 24 to 48 hours to enter before each drawing. We also continued to mix in other organic posts, so our Instagram page wasn’t just a wall of contests. We chose a different pin for each event to keep it fresh. Over the next 18 months, we launched about 40 giveaways. That first contest helped us grow from nearly zero to several hundred followers. tag a friend, which also grew our audience while generating engagement on our posts.like the photo, which told us which giveaways were the most popular and.follow us, which grew our Instagram audience.Soft enamel pins are a favorite for intricate designs, and unicorns are just freakin’ magical. We decided to offer up a soft enamel unicorn pin in a giveaway to see if that would generate some likes and follows. Without a full-time marketer or big ad budget (read basically no ad budget), our only play was to grow using organic posts. You can’t just wave a wand and have followers, though. Huge, loyal audience? That’s exactly what we needed. More importantly, there are 200 million people active on Instagram, and many (84%, according to this poll) are loyal to the brands they follow on social media. For one thing, our products are visual, and IG is the best place to show that off. Growing a following on Instagram was important to WizardPin’s growth. Instead of investing in ads to grow our following on Instagram, we held 40 enamel pin giveaways over 18 months. Our simple strategy for growth on Instagram? An enamel pin giveaway We’re sharing that story here, along with a guide you can use to repeat our success. It’s the strategy we used to grow from 0 to 30K followers on Instagram (not to mention driving 100K website visitors and generating $25K in revenue). The TL DR is: you can build a large Instagram audience with just a few hundred dollars and without ever buying an IG ad. One, in particular, was something we think every business should know. Our experience taught us several strategies and “cheat codes” to grow an Instagram following on a tight budget. But we’ve also felt the struggle firsthand, having dived headfirst into Instagram in 2017. We work with hundreds of companies-some huge, many tiny-and we’ve watched them battle for attention on the ’gram. That’s one heck of a competitive sandbox, especially for a new company trying to get a foothold. Two million businesses spend a total of $20 billion trying to get attention through Instagram ads.
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